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Cookieless Now Summit at Google UK

April 10 @ 10:00 am - 5:00 pm BST

Cookieless Now Summit at Google UK

Cookieless Now Summit at Google UK in London

Overview

The Cookieless Now Summit at Google UK in London is a premier event designed to guide businesses towards a cookieless future by exploring the latest technologies, strategies, and best practices for measuring and analyzing user behavior without relying on third-party cookies.

Theme: Navigating the Cookieless Landscape: Embracing New Opportunities

The 2024 Cookieless Now Summit at Google UK is centered on the theme of “Navigating the Cookieless Landscape: Embracing New Opportunities.” This theme reflects the event’s focus on empowering businesses to navigate the upcoming cookieless era with confidence and seize the opportunities it presents.

Key Agenda Highlights

The Cookieless Now Summit at Google UK will feature a comprehensive program that will equip businesses with the knowledge and tools they need to thrive in a cookieless world:

  • Industry Expert Keynote Addresses: Renowned experts in the field of digital marketing and cookieless solutions will deliver keynote addresses that will provide insights into the evolving cookieless landscape and the strategies that businesses can adopt to adapt. These speakers will address topics such as:
  • The impact of the cookieless era on digital advertising and marketing
  • Leveraging first-party data and contextual signals for measurement and personalization
  • Implementing cookieless web analytics and attribution models
  • Building a future-proof digital marketing strategy that is independent of third-party cookies
  • Practical Workshops and Expert Sessions: Attendees will have the opportunity to participate in interactive workshops and expert sessions led by Google experts and industry leaders. These sessions will provide hands-on experience with the latest cookieless solutions, including:
  • Google Analytics 4 and its cookieless measurement capabilities
  • Federated Learning and its potential for privacy-preserving data sharing
  • Consent management platforms for obtaining and managing user consent
  • Identity resolution solutions for connecting user data across different platforms and devices
  • Networking Opportunities and Panel Discussions: Ample networking opportunities will connect attendees with fellow marketers, data professionals, and technology experts. Panel discussions will feature industry leaders discussing current trends and challenges in the cookieless space and sharing their perspectives on future-proofing digital marketing strategies.

Target Audience

The Cookieless Now Summit at Google UK is designed for a diverse audience of professionals involved in digital marketing, data analytics, and web development, including:

  • Digital marketers
  • Data analysts
  • Web developers
  • Marketing technology (MarTech) professionals
  • Internet engineers
  • Privacy professionals

Impact

The Cookieless Now Summit at Google UK aims to achieve a multitude of positive outcomes:

  • Equip businesses with the knowledge and tools they need to navigate the cookieless era
  • Empower businesses to measure and analyze user behavior without relying on third-party cookies
  • Foster collaboration and knowledge exchange among digital marketing professionals
  • Showcase the latest cookieless solutions and technologies available to businesses
  • Encourage the adoption of privacy-preserving and data-driven marketing practices

Call to Action

Join us for the Cookieless Now Summit at Google UK in London and discover how to thrive in a cookieless world. Together, we can build a future where digital marketing is both effective and privacy-respecting.

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Venue

Google CSG | London Office
1-13 Saint Giles High Street
London, Greater London WC2H 8LA United Kingdom
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