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2023 MAC Conference: Marketing and the Next Generation
November 18 @ 9:00 am - 5:00 pm EST$25.00 – $45.00
Columbia Business School’s Marketing Association of Columbia (MAC) with the support of the Center on Global Brand Leadership present the 2023 MAC Conference: Marketing in the Next Generation.
2023 MAC Conference: Marketing and the Next Generation
Saturday, November 18, 2023 | 9:00 AM – 5:00 PM ET
This conference will bring together Columbia Business School alumni and other marketing leaders to discuss key areas that are driving the next generation of marketing and the professionals that will lead it. The day will feature topical discussions around purpose-driven strategies, creativity, data and analytics, AI and emerging technologies, driving growth, and leadership and careers.
SCHEDULE (Eastern Time):
9:00am-9:10am – Welcome
9:10am-9:50am – Lessons from We ♥ NYC and a Life in Marketing
Maryam Banikarim ’93, Founder, MaryamB; former CMO of Nextdoor, Hyatt, Gannett
9:50am-10:30am – Balancing Creativity, Data, and Growth
Linda Arrington ’97, former CMO, Commercial Banking, JPMorgan Chase
10:30am-11:00am – Break
11:00am-11:50am – The Future of Brands
Adrianne Shapira ’99, Senior Advisor, Eurazeo; Board director, Kohl’s
11:50am-12:30pm – Building a Career in the 21st Century
Alan Stein ’05, Founder and CEO, Kadima Careers
12:30pm-1:30pm – Lunch
1:30pm-2:30pm – Panels 1 & 2 – featuring CBS alumni executives
The Rising Impact of Social Media
Omnichannel Marketing Strategy in the Digital Age
2:30pm-2:45pm – Break
2:45pm-3:45pm – Panels 3 & 4 – featuring CBS alumni executives
Modern and DEI Strategy for Marketing
Innovative Marketing in the Metaverse
3:45pm-5:00pm – Social Hour
About the Keynote Speakers:
As a chief marketing officer who led five major businesses through sweeping transformations and top line growth, Maryam Banikarim has made a name for herself as a purpose-driven change agent who builds communities, embraces diversity and inclusion, and builds brands that are respected and loved. Maryam captured national attention in 2018 with her viral New York Times essay on taking a “pause” at the height of her highly successful career.
In 2022, Maryam once again pivoted, joining forces with the Partnership for New York City to lead an effort to revitalize New York via her purpose-driven consultancy, MaryamB.
It was Maryam’s passion for community that drew her to Nextdoor, the neighborhood network where neighbors go to connect to the neighborhoods that matter to them so they can belong. While at Nextdoor, Maryam who oversaw marketing, community, and the global business, was part of the executive team that took the company public (NYSE: KIND). Prior to Nextdoor, Maryam was also the global chief marketing officer of Hyatt, Gannett, NBCUniversal, and Univision. She has earned a reputation as a bold leader who drives growth, builds culture, and creates value while inspiring all stakeholders.
At the height of the pandemic, Maryam co-founded NYCNext, a grassroots volunteer movement aimed at supporting New York’s artist community and revitalizing the city. The non-profit produced 14 live pop ups including A Moment for Broadway. To drive civic participation and build community, the team convened world-renowned artists for a star-studded video rendition of Billy Joel’s New York State of Mind which received over 2.5B impressions, won the One Show Award and was nominated for an Emmy.
Currently, Maryam is an Independent Director of One Spa World [NASDAQ: OSW]. She serves on the board of Barnard College, The Signals Network and Reporters without Borders and is an advisor to Brand 50, Strawberry Frog, and Cove Hill Partners. Maryam also serves on Fast Company’s Impact Council, Adweek’s Women Trailblazers, and the Time 100 Advisory board.
Maryam is frequently recognized for her achievements on industry lists including Marketers that Matter’s “Visionaries,” New York Post’s “50 Most Powerful Women in NYC,” Fast Company’s “Top 10 Disrupters,” and Advertising Age’s “Women to Watch.” Committed to serving the broader community, Maryam has received the prestigious Ellis Island Medal, the Columbia Alumni Medal, as well as being recognized by the League of Women Voters and The Girl Scouts Council of Greater NY. A highly sought-after speaker, she was Columbia Business School’s commencement speaker in 2021.
Maryam is a graduate of Barnard College, Columbia Business School, and Columbia’s School of International Affairs. She proudly resides in New York City with her family and dog, Charlie.
Linda Arrington most recently was the Chief Marketing Officer of the Commercial Bank at JPMorgan Chase, where she also sat on its Operating Committee. During her tenure there Linda enhanced their digital marketing and media framework, established an integrated approach to developing go-to-market plans, and produce the first omni-channel awareness campaign for the Commercial Bank, yielding incredible results . Linda is an accomplished global brand leader with 20 + years of experience built upon a mix of strategic planning and marketing skills. Throughout her career, she has demonstrated success as a disruptive and innovative thinker in leading and engaging teams – from high-growth entrepreneurial niche brands to mature public Fortune 500 companies – in helping businesses to realize the full potential of their mission.
Prior to joining JPMorgan Chase, Linda was with The Estee Lauder Companies where she served as their Global Brand GM & Head of Marketing, and led the re-positioning of their niche luxury lifestyle beauty brand RODIN olio lusso. With full P&L ownership, she successfully evolved the brand voice, drove awareness, elevated consumer engagement, accelerated retail sales, and expanded distribution with a hyper focus on a digital-first approach across omni channels.
Linda brings a uniquely left and right brained perspective in blending her ability to creatively story tell, in codifying “reasons to believe” and creating elevated experiences through a client-centric lens, with analytical rigor in increasing strategic effectiveness and efficiency in driving results. Prior to joining The Estee Lauder Companies, she had the pleasure to work with such iconic brands as: Benetton USA Corp, Chanel, Cole Haan, Diesel SpA, and Frette.
Linda returned to JPMorgan Chase after having begun her career at its predecessor organizations, in the Global Investment Banking division, where she worked with clients to enhance shareholder value covering Retailing & Consumer Products, Forest Products, and Media & Telecommunications industries, offering advisory and financing solutions across Mergers & Acquisitions, Syndicated Finance and Debt Capital Markets.
Linda holds a Bachelor’s of Science in Biology from Hobart and William Smith Colleges and a Master’s in Business Administration, Finance & Entrepreneurship from the Columbia Business School. She currently sits on the Board of Trustees of Hobart and William Smith Colleges.
Adrianne Shapira is a Senior Advisor for Eurazeo’s Brands team in New York. She brings extensive consumer/retail industry experience with over 20 years in finance and operating roles as well as various private and public Board seats. Adrianne spent over 13 years at Goldman Sachs as a Managing Director in Equities Research covering the Broadlines Retail Sector. She was more recently the CFO at David Yurman, a privately-held, luxury jewelry brand with a global omni-channel reach.
Adrianne currently serves on the Boards of Kohl’s Department Stores as well as the non-for-profit organization, Youth INC, She previously served as a Director at Hain Celestial and Gilt Group.
Adrianne received her bachelor’s degree from Tufts University and her MBA from Columbia Business School.
Alan Stein, a seasoned professional with a track record of success at Salesforce, Meta, American Express, and Google, has a remarkable career history. He has not only hired 2000 individuals during his tenure at these prestigious companies but has also been recognized as the Manager of the Year. Through his extensive experience, Alan has realized that taking ownership of one’s career in the technology field is a crucial skill that can be taught through a well-designed curriculum.
Alan’s passion lies in assisting individuals with ambition to expedite their personal growth and achieve their aspirations. However, he holds a special commitment to addressing pay gaps and providing support to undervalued, underestimated, and underrepresented individuals, thereby striving to level the playing field for everyone.
Having been actively involved in the industry, Alan made the decision to dedicate his entire time and resources to helping others through his initiative, Kadima. With a wealth of practical knowledge and insider information, Alan brings a refreshing, no-nonsense perspective to guide and support you. Remarkably, throughout his three decades in business, Alan has navigated through five layoffs without setbacks, consistently securing new positions faster than the average professional. He truly understands the challenges individuals face and possesses the expertise to overcome them effectively.