The Changing Face of Digital for the B2B Marketer

September 17, 2018

September 17, 2018

4:00 pm To 6:00 pm

116 East 27th Street 6th floor New York, NY 10016

https://evbrw.se/2ubkYBS

Free

Event Description

IAB B2B Committee cordially invite you to attend “The Changing Face of Digital for the B2B Marketer” town hall event. The town hall will feature leading B2B marketer panelists as they discuss:

o Execution: Account-Based Marketing Best Practices

o Measurement: Reporting and attribution and how B2C rules don’t apply 1:1 in B2B

o Privacy : GDPR, California Privacy Ballot Initiative and our new world

IAB B2B Committee cordially invite you to attend “The Changing Face of Digital for the B2B Marketer” town hall event. The town hall will feature leading B2B marketer panelists as they discuss:

o Execution: Account-Based Marketing Best Practices

o Measurement: Reporting and attribution and how B2C rules don’t apply 1:1 in B2B

o Privacy : GDPR, California Privacy Ballot Initiative and our new world

Organizers

IAB - Interactive Advertising Bureau

About the Organizers

Company Overview
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

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