Change The Game
Leading Radical CX Innovation
First, the good news.
Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and more focused on business impact. Congratulations!
Now the bad news: We have failed at delivering true innovation.
Yes, we’ve made incremental improvements. Yes, we’ve proven adept at following the example of well-known leading CX brands. And yes, we’ve enthusiastically embraced new digital tools, like chatbots.
But the low-hanging fruit has been gathered. CX performance has plateaued. Now what?
Simple: We need real, disruptive innovation. The time has come for an aggressive push for radical change in CX. We need innovation that leverages the latest technologies — but doesn’t assume that innovation comes solely from new digital tech. And we need innovation that is deeply evidence-based, using both quantitative techniques (like behavioral economics) and qualitative research (like ethnographics).
The next revolutions are waiting. They will emerge from this sweet spot: At the intersection of insight and innovation.
About the Organizers
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
Government, education, and nonprofit: $2,250
All prices in USD. Register by December 31, 2018 to save $850!
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