Creating a user centric product delivery culture @ Etsy

April 17, 2019

April 17, 2019

6:30 pm To 9:00 pm

117 Adams Street, Brooklyn, NY 11201


    Event Description



    Get a glimpse into how Etsy designs, develops, and deploys products that are used by millions of buyers and sellers around the world. With the customer at the center, Etsy is solving problems uncovered in research, designing for the future, and deploying products that power our e-commerce marketplace. 

    At this Women In Product Event you’ll hear from a panel of Product Managers and Product Leads across Etsy. They’ll share how their Product Delivery Culture has evolved over the years to put the user in the center, while fostering a collaborative culture focused on continuously deploying features and experiences customers love.


    6:30pm-7:00pm: Check in, networking
    7:00pm-8:00pm: Presentation in the Etsytorium
    8:00pm-8:30pm: Q&A with Etsy PMs and Team
    8:30pm-9:00pm: Networking – Lounge


    Kruti Patel Goyal, Senior Vice President, Product

    Kruti Patel Goyal is a Senior Vice President of Product at Etsy. She is responsible for managing product development globally, overseeing the tools and services that enable Etsy’s sellers to build creative businesses and Etsy’s buyers to have excellent shopping experiences.

    Over the past seven years, Kruti has held many integral roles at Etsy from managing the Seller Services platform globally and building the Business & Corporate Development function, to leading the International team as well as the Marketplace Integrity and Trust & Safety teams.

    Before joining Etsy, Kruti worked in strategy and business development at Viacom, focused on digital media growth, and at (RED), a global marketing company that raises funds to fight AIDS in Africa. Kruti began her career at Morgan Stanley and General Atlantic Partners with a focus on media, telecom and technology businesses.

    Anna Farrell, Product Manager

    Anna Farrell is a Product Manager at Etsy, where she helps build products that make it frictionless for buyers to find items they love. In her three years at Etsy, she’s worked across the organization on both buyer and seller products ranging from shipping labels to customer reviews.

    Prior to joining Etsy, Anna was a Product Manager at MasterCard, where she worked on a digital payment platform used by governments, NGOs and tech companies for instant payments and disbursements.

    Anna has a degree from Skidmore College in International Affairs and Economics. She loves to read, travel, and eat pizza.

    Jessica Harllee

    Jessica Harllee is a staff product designer at Etsy. During her time at Etsy, she’s worked across both the buyer and seller product experiences. She also helped establish Etsy’s first design system. Jessica is currently a design lead on the Core Buyer team, where she focuses on helping buyers find and buy unique items. She also runs an Etsy shop in which she sells handmade embroidery, weavings, and other wall hangings.

    Beyond her work at Etsy, she’s written for A List Apart, been a technical editor for O’Reilly, and given talks on product design, design systems, and design process.

    Previously, Jessica was on the founding design team at Kickstarter, and at Modea, a digital ad agency.

    Currently, her favorite emoji is the sweat smile.


    Women in Product

    About the Organizers

    Women in Product is a non-profit organization passionate about diversity in product management. We are a strong community of women builders and leaders in the tech industry.

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