Consumer marketing, redefined.
In 2019, the sole focus of Forrester’s Consumer Marketing Forum will be the explosive growth — and current evolution — of direct-to-consumer (DTC) brands.
We will hear from leading DTC players and from legacy brands that are learning from and responding to the DTC phenomenon.
Why? How? And what now?
Throughout our two-day Forum, we will seek the answers to three critical questions:
What are the key demographic, behavioral, and technological trends powering consumers’ embrace of DTC as a category, often at the expense of larger, more established brands?
How have DTC brands fundamentally challenged and changed longstanding assumptions of consumer marketing — from the definition of brand to the power of social and influencer marketing?
And we will examine key competitive issues, including the search for differentiation in some very crowded categories. What are emerging best practices in DTC, both among pure plays and as traditional players embrace DTC?
About the Organizers
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
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