BRITE ’19 Conference

March 4, 2019

March 5, 2019

8:00 am To 1:00 pm

2920 Broadway, New York, NY 10027


    Event Description


    BRITE ’19 Conference
    March 4-5, 2019 Columbia University | Lerner Hall | Roone Arledge Auditorium 2920 Broadway, New York, NY 10027
    Now in its 12th year, BRITE ’19 will bring together 500+ leaders from business, technology, media, and marketing to discuss how innovation is transforming the ways companies build and sustain great brands. The conference will present future-forward innovations, new imperatives for service industries, marketplace strategies, and thought-provoking questions… and answers. Participants come to think differently about the changing global landscape and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.

    BRITE ’19 will once again host a large audience for keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference’s second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. 
    The aim of BRITE is to stimulate conversations; it is not simply a series of lectures. Join us to talk with fellow big thinkers, hear stories of what is working and what isn’t, and see the newest technologies in person.
    Past featured BRITE speakers include: 

    Norman de GreveChief Marketing Officer, CVS Health

    Margaret MolloyGlobal Chief Marketing Officer,Siegel+Gale

    Colin MitchellVP Director Global Brand,McDonald’s

    Adam Galinsky
    Author, Friend & Foe,
    Professor of Business, Columbia Business School

    Valla Vakili
    Director & Head of Ventures
    Studio, Citi Ventures

    Carol Cone
    Founder and CEO,
    Carol Cone ON PURPOSE

    Ori Inbar
    Founder and Managing Partner,
    Super Ventures

    Sunil Gupta
    Author, Driving Digital Strategy,
    Professor of Business, Harvard Business School

    Amy Webb
    Author, The Big Nine,
    Founder, Future Today Institute


    Who should attend?
    CEOs, CMOs, marketing executives, brand managers and strategists, product developers, innovation directors, media buyers, viral marketers, brand consultants and agencies, online developers, social networkers, entrepreneurs, video & gaming creators, content publishers, multi-platform media companies, and emerging technology investors
    Topics at BRITE ’19 Included

    Prior events have drawn attendees from companies such as:
    A&E, Absolut Vodka, Ad Age, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, AT&T, Audi, Avon, Bell Atlantic, BMW, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco, Citigroup, Clinton Global Initiative, CNN, Coca-Cola, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Domino’s PIzza, Dow Jones & Company, Dupont, Eli Lilly, Estée Lauder, Fedex, GE, Goldman Sachs, Google, HP, IBM, IDEO,  Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, L’Oreal, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Netflix, Nickelodeon/MTVN, Nielsen, Novartis, Ogilvy & Mather, Pfizer, Procter & Gamble, Quattro Wireless, R/GA, Reuters, Samsung, SAP, Siemens, Sony Music, Taco Bell, The New York Times, TIAA-CREF, Time Warner, UNICEF, Unilever, United Nations, Univision, Visa, Volkswagen, Yahoo!, ZipCar, and others.


    Columbia Business School's Center on Global Brand Leadership

    About the Organizers

    The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of both academic and executive thinkers on brand reaserch and real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders. Visit our websites and

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