2nd Annual Digital Asset Management Summit 2019

January 24, 2019

January 25, 2019

8:00 am To 8:00 pm

AMA Conference Center New York City, Broadway, New York, NY, USA


$795 - $1295

Event Description

Our increasingly content-driven world has both highlighted the necessity for and elevated the importance of an effective digital asset management strategy within the organization. IEN’s 2nd Annual Digital Asset Management Summit will focus on providing the solutions you need to stay ahead of the growing challenges you face through peer-led sessions with expert thought leaders from a range of industries.

Key Topics

  • The growing importance of DAM within the organization, how it can provide more value, and what the future holds
  • Accurate and timely metadata—learn how to improve this perennially challenging aspect of a well-run DAM
  • Integrating your DAM with other platforms to drive greater efficiency and ease of use
  • Evaluating the vendor landscape and the most important considerations as you’re choosing the best fit for your organization
  • The future of metadata: machine-enhanced tagging using AI
  • The importance of UX (user experience) and how to improve user adoption
  • Preserving and leveraging your brand history through digital asset management

    Benefits of Attending

    • Find out how other teams address the same challenges you’re facing and ask questions of an accessible speaking faculty
    • Discover how your DAM team measures against others in your field during an interactive DAM maturity model assessment and then find out how to mature your practice in a strategic way
    • Protect your organization from costly usage violations by understanding how best to manage rights data
    • Improve your digital assets’ usability through improved metadata and semantic networks
    • Enhance your rates of user adoption by ensuring the system you’re using is easy to use and intuitive
    • Expand your professional circle with superior senior-level networking




About the Organizers

Insight Exchange Network is led by founder Lori Medlen, who has over 25 years of successful conference production and management experience. As the founder of Financial Research Associates in 2001, she developed and produced conferences in the financial, healthcare, pharmaceutical and alternative energy sectors, and sold the company in 2015. Lori now brings her extensive experience and entrepreneurial know-how to IEN, initially focusing on the marketing and artificial intelligence arenas. Lori’s strengths in topic development and research have ensured the success of her events, and she brings a unique creativity, drive, and focus to IEN.

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