For publishers, content amplification and audience engagement is everything. We’ve long since shifted from the “if you write it, they will come,” model of promotion. In the digital era, instead of relying on their brand name, publishers are seeking out unique ways to get their content in front of new readers. Despite a plethora of tools and services that have popped up to help, the main tactics for amplification still sound familiar: SEO, social media and email. But that doesn’t mean audience engagement experts can just set-it and forget it. Instead, they’re constantly searching for the newest wrinkle to improve results and increase reach.
The Folio: Content Engagement Master Class is built to take attendees through every facet of content amplification and give them the tactical know-how to build out their own unique strategies. The classroom-style experience will be interacteractive, and will encourage attendees to ask questions and have open dialogues with faculty and peers. Each learning module will feature combinations of case studies and real-world examples from publishing peers paired with demonstrations, discussions and practical exercises led by expert trainers.
About the Organizers
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