Tue, June 07 – 2016
Senior Digital Media strategic development professional with extensive experience in positively impacting revenues and profit within consumer brands through marketing, sales, commerce, business development, and operational initiatives.
Currently focused on Revenue Development for the TV Everywhere initiative to assure advertising product capabilities are in place across all devices, platforms and points of distribution for core A+E Networks brands. Focus on revenue drivers in the on demand space with video content assets distributed through OTT, desktop, mobile web and mobile applications. SME on mitigating revenue threats including Viewability, Ad Blocking, NHT and Data Leakage.
Diverse area’s of expertise having worked for major global brands to small entrepreneurial organizations. Demonstrated experience in operating autonomously, as part of a team, or leading team initiatives.
Specialties: Advertising Operations, Ad Product Development, Pricing and Planning, Programmatic Strategies, Search Marketing, Web Analytics, Media Buying, Public Relations, E Mail and Mobile Marketing, Database Development, Social Media Marketing, Strategic Insights/Market Research, Digital Distribution, Strategic Development, Business Development, Revenue Optimization, Project/Team Management
Tue June 07, 2016 - 08:00AM