Tue, May 10 – 2016
Entrepreneurs are tough, it’s a requirement of the calling. But how many can say they’re tough enough to run the tortuous three kilometre Bondi-to-Bronte track in four inch stilettos? Jodie Fox can, although that’s possibly the least remarkable aspect of this serial entrepreneur’s history. Having gained global recognition for co-founding Shoes of Prey it might come as a surprise that “Fashion Designer” isn’t her first career (finance lawyer), or her second (advertising account manager)…and she did it all before 30. However the idea that would see Jodie named National Telstra Businesswoman of the Year and three consecutive appearances on SmartCompany’s “Top 30 under 30” list were sowed long before at university with co-founders Michael Fox and Mike Knapp. Quitting their jobs to put it all on the line for Shoes of Prey, the first online store that allowed women to design their own shoes, the company was profitable within months, turning over millions within two years and has recently attracted $3 million in venture capital funds. Jodie has since used her hard-won startup knowledge to launch the revolutionary online fashion prescription glasses store Sneaking Duck. The lessons Jodie has learned along the way have been invaluable and it’s these topics that should be of interest to every undergraduate or graduate aiming at a career path as business, entrepreneur, company or professional development wanting to understand the new generation of consumers. A dynamic and engaging young speaker, Jodie Fox is a new breed of entrepreneur for the social media age, an authentic voice that your business can’t afford to ignore!
Tue May 10, 2016 - 03:00PM